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A new guide has been published by ADEPT, designed to help local authorities and public sector organisations communicate more effectively about climate and nature.

An Introduction to Talking Climate is a practical, evidence-based guide produced in partnership with Yorkshire & Humber Climate Commission.

It responds to a clear communications challenge: while 74% of Britons say that climate change is important, recent research shows that many communicators struggle to frame their messages in ways that connect with people’s everyday concerns, values and experiences. This new guide aims to bridge that gap and assist local authorities and public sector communicators in finding the right words to get vital messaging across.

Drawing on extensive research, including Climate Outreach’s Britain Talks Climate and Nature 2025 programme, the guide sets out ten practical recommendations for climate communicators. It encourages teams to move away from technical jargon and abstract targets, and instead focus on tangible, relatable benefits such as cleaner air, warmer homes, lower bills, healthier lifestyles and stronger local economies.

It also highlights the importance of celebrating local progress, connecting climate action with nature restoration, and using trusted local voices to build credibility. A quick-reference section provides accessible alternatives to commonly used climate terminology, making it easier for busy teams to translate complex concepts into clear, everyday language.

At a time when public trust in politics and institutions is under pressure, the guide emphasises the need for authentic, inclusive and well framed communication. It recognises that local context matters and is designed to guide, not dictate, supporting communicators to apply the principles in ways that reflect their communities.

Free to access, An Introduction to Talking Climate is intended as both a starting point and a strategic reference tool.

You can find and download the guide here.