Documents

An Introduction to Talking Climate is a new, evidence-based communications guide produced by ADEPT in partnership with Yorkshire & Humber Climate Commission.

Although 74% of Britons say climate change is important, research shows that communicators often struggle to frame messages in ways that resonate with people’s everyday lives. 

This practical guide has been designed as a reference tool for local authority teams and public sector communicators and offers:

• Ten clear recommendations for more effective climate communication
• Guidance on avoiding technical jargon and using accessible, everyday language
• A quick-reference table to help translate common climate terminology into more relatable wording
• Advice on focusing on tangible benefits such as cleaner air, lower bills, healthier communities and stronger local economies
• Tips on addressing misinformation and building trust

The guide draws on extensive research, including Climate Outreach’s Britain Talks Climate and Nature 2025 programme, and signposts to further in-depth resources for those who want to explore the evidence base.

While it is primarily aimed at place directors, communications teams and climate officers, its principles are equally relevant for internal communications, stakeholder engagement and partnership working.

We encourage you to download the guide, share it with colleagues and consider how its recommendations can support your organisation’s climate and nature communications.